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This web page permasoiluk.com states the following, "Transform Spoil into usable backfill." We viewed that the website also stated " The Ultimate in on-site recycling." It also said " Overhead poles, burst repairs, water meters and more. Provides the perfect solution to re-cycle trench arisings - Hydraulically Bound Materials HBM and Structural Material for Re-instatement SMR. Is ideal for a range of applications from installing fence and gate posts. By turning spoil into useable backfill within minutes." The header had Perma-Soil as the highest ranking search term. It is followed by PermaSoil, Hydraulically Bound Materials, and HBM which isn't as ranked as highly as Perma-Soil. The next words they used was Structural Material for Re-instatement. SMR was included but might not be understood by search crawlers.